User Generated Video Dwarfs Online Mainstream Media

June 2nd, 2010

A June 1, 2010 comScore press release ranked online video providers based on April views. Google’s YouTube blew competitors, including Hulu, out of the water. The graph below, courtesy of the New York Times sums up the data very well:

Online Video Views

Looking at the above, it’s like comparing a sumo to a bunch of babies. In February, Forrester Research surveyed 4,651 American adults and found that 36 percent (the majority) said they watched video online that had been posted by others on YouTube or Facebook.

Perhaps this preference for user generated video stems from a distaste for online mainstream media’s disruptive commercials. Or, perhaps users are finding desirable micro-niches in peer-published content. Regardless of reason, the numbers are real-and I wonder what this shift in viewership will mean for Internet advertising strategy.

Internet, Marketing and Advertising | No Comments | Trackback

Maker Faire Is Coming to NYC!

May 24th, 2010

I’ve been a subscriber to Make Magazine for about a year now, and while I’m merely a dabbler in DIY culture, I’ve really enjoyed learning to solder (something of an initiation right.) This year, the 1st Annual World Maker Faire New York, September 25 and 26, 2010 will be held at the New York Hall of Science in Queens. It has been all over the web. A Wired article covered the Bay Area Faire this past weekend; The New York Times interviewed Dale Dougherty, editor and publisher of Make; And, Mashable posted this video:

I’m excited and absolutely attending. Care to join me? Visit makerfaire.com.

Events, Technology | No Comments | Trackback

Gesture-Based Computing for Sign Language?

May 22nd, 2010

Two researchers at MIT, graduate student Robert Wang and associate professor Jovan Popović, recently made a breakthrough in gesture-based computing using a $1 lycra (the material used in swimsuits) glove and a web cam. See it in action below:

A Wired article suggests that the technology could be used in video games, in a similar way to Project Natal, and by engineers and artists to manipulate 3-D models. But, upon watching this video, I couldn’t help but wonder if this wouldn’t be a great technology for use in teaching sign language. Students would be able to practice signing in real time, with a computer assessing their accuracy and correcting mistakes.

This would be a wonderful assistant medical technology.

Technology | No Comments | Trackback

A Little Plane Jane CSS

March 12th, 2010

I’ve updated my website! I started with Jim Mitchell’s Plane Jane and made a few modifications. I really liked Plane Jane’s rounded corner tabs and the general layout; I changed the color scheme, dimensions, and added a featured content box. Here are the before and after pictures:

Plane Jane BeforePlane Jane After

I think it turned out pretty nicely. Thanks to Jim for contributing a great template to the Wordpress community.

Website Updates | 2 Comments | Trackback

Greg Grappling

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My name's Greg.

I'm an Internet native, digital marketer and advertiser in training, recent Pace University graduate, Brazilian Jiu-Jitsu practicing, American/Canadian.

I live in Clifton, NJ, but spend most of my waking hours in New York City.

My fiancée Jessica is super with digital media; find her website here.

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